Isn’t the web design industry ever so complicated?
As a potential customer, do you really know where to look if you want a website? Do you know what you are looking for?
You would expect the experts to keep it simple and inform you of what web design you would need and how it will benefit you!
Unfortunately you are sadly mistaken!
About a month a go I was visited by a young lad promoting a government-backed initiative called Accredit UK. This initiative has been backed by some big players (Skills Council, European Funding, etc, etc) and is currently being rolled out across the Midlands with the hope of it stretching across the UK very soon.
What made me slightly chuckle was that the Government have spent £1000’s to produce a white paper that reinforces what you the potential customer know already…
“The technology Industry is ever so complicated and it is important we do something about it so that customers know exactly what it is they are getting and what it is they need.”
Fair play to Accredit UK for trying to resolve this issue! However I have to say, (and the reason for me slightly chuckling) this is exactly what we have been doing here at Activ for the last 3 years. They could have just asked us…The government didn’t need to spend £1000’s to draw up a white paper this could have been achieved by asking local businesses. That is all we did when we launched Activ Web Design., we listened to local businesses and implemented what they told us they would like a web design business to be like.
All local businesses and organisation know they need to be online however how easy is it for them to achieve this?
You would think with 1000’s of web design businesses out there it was pretty straight forward, however don’t be fooled!
This is what happens…. You go along and find that “traditional web designer” and let them know you are looking for a website, and before you know it your head is spinning full of technical jargon that you have no idea what it means!
However this is the problem…
Because a supposed expert has told you this, this is what you start to believe. Before you know it you think you know exactly what you want and how you want it.
The amount of conversations we have with clients who inform us they need – Java script, PHP, html, meta tags here there and everywhere drives us crazy!
STOP!
What should a website do for you?
It should assist your business in some way. When planning to get a website this should be all you are thinking about.
So why is the web design industry so complicated? Why has it meant the government has had to write a white paper on this? It is because no one has actually stopped and thought about this from YOUR POINT OF VIEW i.e. the customer
This is where we are at different at Activ. Our customer focused, no-nonsense, fixed price, simplistic approach has meant we now have 100’s of satisfied customer nationwide and have reached the finals of prestigious business awards.
Whether you choose Activ or not when looking at a web designer make sure you chose a web design company that looks at it from your point of view and explains it in a language you understand and they identify how a website will benefit you.
Web Design, SEO and online marketing are an essential part of any business.
Web Design needn’t be a confusing industry, and for SEO well that is another kettle of fish all together!
What the bloody hell does all this mean to ‘Betty in her florist”…..
W3C HTML Validation
Title Tags Optimised
Alt Tags Optimised
Header Tags Optimised (H1, H2 etc)
Meta Tags Optimised
Textual Content Optimisation
Robots.txt Installation
Google Sitemaps Installation & Verification
Keyword Research & Analysis
Off-Page Optimisation
Manual SEO Friendly Directory Submissions
Do-Follow Social Bookmark Links
Manual Forum Posts
Guaranteed Blog Posts/Comments
Do-Follow Web 2.0 Links
Guaranteed Article Links
.Gov & .Edu Backlinks
Theme Based One Way Links
She sells flowers, that is all she has done all her life, do you really expect her to know what this means?? STOP.
Anyone who operates in the technical industry has a responsibility to ensuring what you are offering is easy to understand. If you want to gain customers you have to ensure your customer knows HOW IT WILL BENEFIT THEM.
At Activ we offer an SEO service, and yes you have guessed it, the packages offered are offered with you in mind.
For any of you who have had a conservatory fitted…. Did the builder come round and tell you, how deep the foundations were going to be? What PVC he was going to use? What type of glass he was using? The thickness of the glass or plastic?
NO – DID HE HECK!
He showed you what it would look like, the amount of extra space it would give you and if you’re lucky probably gave you some indication of how it would add value to your property. I.E ALL THE THINGS THAT BENEFIT YOU
Why isn’t the web design and SEO industry the same?????
