Do you use email marketing in your business? Have you collected email addresses of your potential clients?

Email marketing is a  cost effective and direct way of getting your products and services out into the market place. Here are some top tips in Email marketing for you to consider…

Keep your copy simple. Ideally text based, all the top online marketers in the world recommend text email campaigns! Why? Because we read text, the purpose of an email is to get the reader to interact with you, which involves them reading  something and then clicking through to other relevant pages. Once your brand becomes established then look at introducing fancy designed emails with images however until that point text is always best! Here are 7 points to take into consideration when writing copy for an email….

• Make the title catchy, the purpose of the title is to get the reader to open the email, therefore be creative
• Write the email as if you are writing to one person, not a mailing list
• Write in Black text no more than 200 words
• Have at least 3 click through links to the page you are trying to get your users to
• Make the click through links stand out
• Always use emails to get a user to your website where they will find more information about the topic you are   talking about. This will allow you to measure the success of your campaigns by checking your website analytics

Send emails every 4 -5 days. This might sound allot however the whole purpose of what you are doing is to remind your potential customer who you are and what you do and as long as you are providing them with FREE information they will not unsubscribe, however as soon as you try to start selling them something they will!

Find out more about email marketing here