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Simon Rickett - Entrepreneur & Online Marketeer

Writing copy for your website and email marketing campaigns

By Simon Rickett, on May 11th, 2010

With all content ensure before you start you identify exactly who you are aiming at. The reality is that we are all aiming at someone to take advantage of what we are offering however what is that persons profile? i.e. what makes them tick? who is your target audience?

The next most important factor is DO NOT write content to sell your services or goods. What do we mean by this?
In this day and age small companies are using the internet as a key part of building their customer base, keeping in contact with their clients and also using it as a means of advertising.

Having a website is essential today, however it is what you do with it which will determine if having it in the first place was money well spent or money down the drain! This is why online marketing is essential.

The common mistake is that people think as soon as a website is designed, like magic hundreds of customers are going to start flocking to take advantage of the services and products on offer. If this is you and you are about to have your website designed, it won’t happen, you need to give the development of your … continue reading article.

May 11th, 2010 | Category: Benefits of a Website, Email Marketing, Online Marketing, The Customers Shoes | Leave a comment

Why is the postal strike affecting your business?

By Simon Rickett, on October 20th, 2009

It amazes me that yesterday I received 3 letters from companies we use, apologising that their services will be interrupted over the next week or so due to the postal strike

They all went on to say, we are unlikely to be kept up to date of all their latest services, not receive invoices on time (well that’s not the end of the world from my point of view – but it most certainly is from the businesses in question), correspondence will be delayed, etc, etc.

How do this look to me as a customer that this has happened? Yes it can be put down to the postal strike and for me the issues are not that great!

However imagine if you are a business that prints out its literature. Or you had an important deal to sort that could be worth £1000’s for your business and all this is interrupted because of a postal strike!

Look at this from the customers shoes, if they don’t get the service or goods they want, then you are running the risk of losing business!

We live in an age, where this can be avoided. Most businesses use emails to communicate with their contacts, rather … continue reading article.

October 20th, 2009 | Category: Email Marketing, The Customers Shoes | Leave a comment

You need to start facing up to facts!

By Simon Rickett, on October 15th, 2009

Do you Test and Measure every aspect of your Marketing?

Being outstanding at marketing is fairly straightforward – but so few businesses do it. You just need to continually test new marketing strategies on a small scale. It may be a new direct mail campaign, a new ad, a letter to your customers, an email, a new headline on your website, a two week telephone campaign. You test small, then you measure the results. What did it cost? What revenue did it generate? If it was not profitable, you’ve learnt an important lesson and move on. If it was profitable, you roll it out and make it an integral part of your marketing mix.

Are you clear what the purpose of your business is?

Outstanding business performers share a similar way of thinking about business. The highest purpose of their business is not to just make money or increase profits. The highest purpose of their business is to add real value to the lives of  their customers or clients.

We’re not talking about some vague concept of adding value. We’re talking about a deep commitment to enhance the lives of those you interact with. Why is this so important? It is the … continue reading article.

October 15th, 2009 | Category: The Customers Shoes | Leave a comment

10 tips to help market your business

By Simon Rickett, on October 15th, 2009

1. Emphasise what makes you different from the competition

Define your unique selling points (USPs). This could be about the price of your
product (or special discounts or promotions), the delivery mechanism and the
products you are prepared to offer, the speed of service you offer, after-sales
service or methods of ordering.

2. Put yourself in your customers’ shoes

Focus all your efforts on emphasising the benefits of your product, other than
highlighting obvious points, such as product features. Wherever possible,
mention the words ‘you’ and ‘your’, as this will help make your customers feel
more individual.

3. Your message should be snappy and clear

Test it out on friends and family – do they understand what you are trying to
say? You should be able to get any benefits across about your product in 30
seconds or less, so think carefully about your choice of words and how to
deliver them with the most impact.

4. ‘New’ and ‘free’ are words that sell

Try and include these as often as possible, within reason. People are often wary
when it comes to new products or services – offering trial periods or money-
back guarantees can help to reassure potential customers. Special offers also
have a wide appeal.

5. Justify every pound of your budget

All customers … continue reading article.

October 15th, 2009 | Category: The Customers Shoes | Leave a comment