Simon Rickett - Entrepreneur & Online Marketeer

Why oh why is the word WHY such an important marketing trigger?

It is pretty simply really….if you know the reason WHY, you are more likely to ACT…..

I have a 3 year old daughter who seems to only have one word in her vocabulary… WHY

“Put your shoes on” – WHY?

“You need a coat” – WHY?

“You need to brush your teeth” – WHY?

“You can’t have that” – WHY?

And so on ……

However when you tell her…..

“Put your shoes on because we are going to the park” – SHE DOES IT

“Put your coat on because you will get cold outside” – SHE DOES IT

“You need to brush your teeth to make sure they stay clean and healthy” – SHE DOES IT

“You can’t have that because it is dangerous” – SHE DOES IT

Now look at your marketing…. are you telling your potential customers the reasons WHY they need to enquire?

Why they need to purchase what you are offering?

If you are not using the why’s in your marketing – WHY NOT?

Many of us ignore this aspect of our marketing because we ASSUME our target audience will know the reasons why?

It is such a simple aspect to marketing that it is often forgotten! You need to tell … continue reading article.

In this day and age small companies are using the internet as a key part of building their customer base, keeping in contact with their clients and also using it as a means of advertising.

Having a website is essential today, however it is what you do with it which will determine if having it in the first place was money well spent or money down the drain! This is why online marketing is essential.

The common mistake is that people think as soon as a website is designed, like magic hundreds of customers are going to start flocking to take advantage of the services and products on offer. If this is you and you are about to have your website designed, it won’t happen, you need to give the development of your website much more thought!

95% of websites don’t actually achieve anything. Why? Because they were never designed with the objectives of the business in mind from the start…

Too many websites are designed with the sole purpose of selling products or services.

If you want to benefit from the rewards the power of the internet brings you need to turn your website into a lead generation tool and don’t try and sell … continue reading article.