By Simon Rickett, on March 26th, 2010
Why oh why is the word WHY such an important marketing trigger?
It is pretty simply really….if you know the reason WHY, you are more likely to ACT…..
I have a 3 year old daughter who seems to only have one word in her vocabulary… WHY
“Put your shoes on” – WHY?
“You need a coat” – WHY?
“You need to brush your teeth” – WHY?
“You can’t have that” – WHY?
And so on ……
However when you tell her…..
“Put your shoes on because we are going to the park” – SHE DOES IT
“Put your coat on because you will get cold outside” – SHE DOES IT
“You need to brush your teeth to make sure they stay clean and healthy” – SHE DOES IT
“You can’t have that because it is dangerous” – SHE DOES IT
Now look at your marketing…. are you telling your potential customers the reasons WHY they need to enquire?
Why they need to purchase what you are offering?
If you are not using the why’s in your marketing – WHY NOT?
Many of us ignore this aspect of our marketing because we ASSUME our target audience will know the reasons why?
It is such a simple aspect to marketing that it is often forgotten! You need to tell … continue reading article.
By Simon Rickett, on March 19th, 2010
One of the key factors to increasing your online profile is link building.
There are many articles out there on the internet that talk about why this is important however you have probably found it pretty difficult to come across any that identify any working processes i.e. exactly how to do it. Below is an article I recently used to advise our network of Activ entrepreneurs on how to get links for their local websites.
This same approach can pretty much be applied to any website. I’ve made it available for you to see below…
Step one –
Lets change the name of this exercise to – marketing your website.
Yes you are link building however it is a marketing exercise for you to grow your local Activ website therefore how you approach it needs a marketing hat on!
Step two –
What are the key fundamentals to any marketing?
The main one is that what ever you are offering needs to benefit any potential customer / client you are approaching.
If your audience can’t see how what you are offering will benefit them they will not interact with you.
Therefore the key factors to link building is that you need to get across … continue reading article.
By Simon Rickett, on March 17th, 2010
The definition of the online video marketing concept is: A marketing strategy used by businesses to promote products and services, by making use of a short, informative video, to promote awareness to prospective customers about what the business has to offer. Online video marketing is a truly effective way to reach your prospective customers and of promoting your products or services.
The use of a video online can bring many advantages. It’s a great marketing tool and can have a real impact on the viewer. It combines the advantages of the “classic” TV commercial with the web’s most important characteristic: Interactivity.
An online video advertisement can result in a viewer becoming much more receptive to what you have to offer. It goes without saying then, that online marketing is much more cost effective than a regular TV ad would be, simply because it’s much less expensive to produce in the first place and it makes targeting the customer a lot easier too.
Benefits of Online Video Marketing
It’s a well known fact that these days people enjoy watching a screen (whether it be a TV or a PC) rather than reading. Information can be delivered at a quicker rate via images … continue reading article.
By Simon Rickett, on March 3rd, 2010
Simon Rickett, co-director of rapidly expanding Leicestershire online marketing company Activ, is in the running for Young Entrepreneur of the Year in the Fast Growth Business Awards 2010.
Simon, aged 29, who co-founded Activ in Enderby two years ago, has made the shortlist of three finalists in the national awards’ entrepreneur category.
Now in their fourth year and sponsored this time by T Mobile, The Fast Growth Business Awards seek to recognise and reward the best of Britain’s most ambitious businesses.
Attracting hundreds of entries, the Young Entrepreneur category – which celebrates the contribution made to the economy by younger company owners – is open to entrants under 30 who have founded a successful business.
Simon, who established Activ with fellow director Dillon Boivin in March 2008, is no stranger to national and regional recognition.
Earlier this year Activ was named a finalists in the New Business Category of the Leicestershire Business awards and in 2009 the company was shortlisted in the Nectar Business Small Business Awards.
Commenting on his latest achievement, Simon said he was thrilled to be among the finalists. He added: “The Fast Growth Business Awards attract a high calibre of business and have a proven track record of identifying businesses … continue reading article.
